MUSÉE GUIMET × SERENDIPITY PARIS
High Jewelry Launch 高珠发布
Luxury Retail
At the Musée Guimet in Paris — a symbolic crossroads of Eastern and Western civilizations — Serendipity Haute Joaillerie, in collaboration with Huama Media, unveiled the global premiere of its 2025 collection: Jardin du Rêve (The Garden of Dreams). More than a showcase of fine jewelry, the event was a narrative experiment in cross-cultural dialogue.
Framed through the lens of "dream," the exhibition was conceived as a spatial journey in three acts: the entrance into dream, immersion within the garden, and the echo of the soul. Merging jewelry with immersive spatial installations, the show intertwined the tranquil spirit of Eastern gardens with the fluid beauty of Impressionist light. Through compositions of gemstones and shifting light, Serendipity explored a deeper question: What we wear is more than adornment — it is a dream, a memory, and a pathway for cultural continuity.
The collection draws its inspiration from founder Christine Chen’s childhood memories of the East, blended with her artistic experiences in Paris. The stillness and movement she has perceived throughout her personal journey are distilled into poetic, abstract, and powerfully emotional expressions through the language of jewelry.
BTS
As a creative partner, Huama Media was involved across the entire process — from spatial design and visual production to strategic storytelling and global content dissemination. Our goal was to transform this high jewelry release into a cultural event with broader resonance. We believe that when jewelry transcends its decorative function, it becomes a form of storytelling — about identity, memory, and the relationship between individuals and civilizations.
作为活动执行方，Huama Media 全程参与展览构建、影像记录及内容传播，致力于把这场高级珠宝的梦境发布，转化为更广泛语境下的文化事件。我们始终相信，当珠宝超越装饰意义，它便成为了一种叙述方式 —— 关于身份、记忆、以及人与文明之间的联系。